7 Albert Einstein quotes and what they mean for CMOs

7 Albert Einstein quotes and what they mean for CMOs

1. "We cannot solve our problems with the same thinking we used when we created them."
The message here for CMOs is “never stop growing and improving.” Even top performers must evolve and improve, or they will be left behind.
Take Oracle Red Bull Racing as an example. They wanted to bring their fans closer to the racing action to reward them for their loyalty. What helped? They looked at the right metrics to see what made fans engage and excited. Rather than keeping doing the same thing as before, they designed a customer loyalty program called The Paddock around that.
See how the numbers pointed them in the right direction to personalize their fan outreach.
2. “The true sign of intelligence is not knowledge but imagination."
In digital marketing, imagination means a lot, but your customer data should show you where and how to use it. Let your content marketing and campaign ideas flow. After all, without creativity, what do you have? But make smart use of your metrics and customer data to see what campaigns and content your customers respond to in order to refine your marketing strategy.
In short, use a scalpel and not a hammer.
See how campaign management solutions like Oracle Marketing help you work with numbers to deliver the content and campaigns your customers crave.
3. "I have no special talent. I am only passionately curious."
Curiousity means asking questions and finding answers. What do you customers want? What channels do they prefer? What content and offers? Finding out separates you from the competition.
A/B test your campaigns and website to see what customers click and want. Find out how to use Oracle Maxymiser Testing and Optimization to get the answers you need.
4. "The only reason for time is so that everything doesn't happen at once."
Albert has some great advice in this one. Slow down. Pace yourself. There's no law that says you have to implement all of your great ideas at the same time. This can be a challenge for hard-charging CMOs.
In a recent interview with Lantané Conant, CMO of 6sense, we asked what her biggest CMO challenge is and she said, “Balancing my ferocious appetite to do amazing things with the reality that we can’t do everything. We need to invest in the right people and technology first, something we might not have the budget for.” 
5. "Only a life lived for others is a life worthwhile."
The rise of the Genuinfluencers is changing cause marketing—for the better. During the pandemic, social media influencers shifted gears to focus more on highlighting imperfections in brands. Too many brands were using a cause to attract consumers but weren’t living up to their promise. When their duplicity was uncovered, it caused severe brand image damage that may last for years.
Advice for CMOs: Talk the talk, then walk the walk. Stop thinking of cause marketing as a corporate differentiator and truly embrace your cause.
Read The Best of Terms and Trends for 2022 for more great advice about how to respond to the demographics and trends changing marketing.
6. "It should be possible to explain the laws of physics to a barmaid."
This seems like a no-brainer. You should be able to tell your story; your team's story; what you plan to do, why you plan on doing it, how you plan on doing it, and so on in simple terms. This is not physics, and it's not rocket science. It's digital marketing.
7. "Let us not forget that human knowledge and skills alone cannot lead humanity to a happy and dignified life."
How do you go beyond human skills and knoweldge? Try AI since it can supplement the great work your teams are doing. Did you know that 86% of companies that fully embrace AI created better customer experiences?

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