BLUE COLLAR CHIC

Twenty years after inventing the hipster, Gavin McInnes introduces his new look "Blue Collar Chic." It's not a LARP but an homage to the working class. Also included in this video is a 50s preppy fall look called "Grumpy Casual."
Brands listed include: Pendleton, Filson, Merci, American Giant, Red Wing, Thorogood, Iron & Resin, Grease Point Workwear, Red Clouds Collective, The North Face, and Gucci.