DIGITAL MARKETING PILLAR 2: NATIVE ADVERTISING

Native advertising is a combination of content and advertising, using sleek and non-intrusive ads that are designed to blend into the website or platform you're browsing.

Native advertising can be broken down into several different forms. Each form can benefit your digital marketing strategy in different ways, depending on your goals.

📌In feed/in content. By “feed,” we mean news feeds and social media feeds like Instagram, Facebook, and Twitter. Native ads are interspersed into feeds, articles, blog posts, and more, blending in with organic content.

📌Content recommendations. Provide suggestions at the end (or along the side) of an article or website page, recommending related products, services, content, and more.

Promoted search listings. Ever notice the listings that appear at the very top of your
Google search results? If you look closely, you’ll notice the faint “Ad” label.

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