Facebook Standard Events vs Custom Conversions (When to Use Each)

Need to set up events?
https://youtu.be/OIv90kfHlIo?t=330
If you're on Shopify, it sets them for you automatically.
Need to set up Custom Conversions?
https://youtu.be/OIv90kfHlIo?t=690

Run into any problems? Leave a comment and I'm happy to help.

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Let me know in the comments and leave a like. It helps the video reach more people.

If you’re running Facebook Ads, are they tracking correctly?
There’s 6 key actions you need to take for Facebook Ads to track your results more accurately after iOS 14 was released.
Watch this video to get your tracking set up correctly:
https://youtu.be/9YNaQHKSa8w

Want to massively level up your Facebook Ad skills and results?
Watch this free 2+ hour masterclass that will make you an expert in the 10 skills that you must master to have success with Facebook Ads.
https://youtu.be/r3g6KWpW90w

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