The Reason REDCON1 is Broke - EBITDA

How can a company do $100M in sales and go broke? We address this in today’s #outrightminute

It’s all about EBITDA - Earnings Before Interest Taxes Depreciation and Amortization.

When building a brand, you need overall sales for top-line revenue, but don’t forget that the BOTTOM-LINE, or EBITDA, is what truly matters!

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