⚠️ THE 5 MOST COMMON ECOM MISTAKES

⚠️ THE 5 MOST COMMON ECOM MISTAKES: Because no, @Shopify or #WooCommerce are not perfect about commercial conversions. Here's why:
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POOR OR UNCONVINCING PRODUCT PAGES
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Most of the time, #Dropshippers just publish the technical characteristics and materials composing the product for sale. Get much more conversions by adding information about the problems these products resolve.

INCONSISTENCIES BETWEEN DISTRIBUTION CHANNELS
(🧵2/6)
Online shoppers usually compare and visit as many pages as possible related to the product. If inconsistencies are found between for example the publication of the same product on 2 social networks, you loose the customer.

LACK OF PUNCH
(🧵3/6)
A buyer who arrives on your product page must be motivated, pushed to buy. He must be incited to experience the advantages of your product. Countdowns, Pop Up windows, discounts, all these tricks must allow more commercial transformations.

UPSELLS ARE PURE PROFIT
(🧵4/6)
Many online merchants have the very good idea, after a first purchase, to immediately offer a complementary product. Technique used? The first product is necessarily associated to a new problem. The second one must fix this problem.

CUSTOMER RATINGS ARE TAKEN INTO ACCOUNT
(🧵5/6)
Unlike some people think, customer testimonials are more and more read and have a major impact on the final decision of the potential buyer. Do not neglect this aspect for each product page.

CONCLUSION
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CMS like Shopify and Woocommerce do not do all the work. They are tools that need to be shaped, adapted and improved. What makes the difference is your writing, the way you present your products, and the copywriting done.