How Your Brand Can Impact Non-Branded Queries

In this video, we're going to look at how our brand impacts the SEO results of non-branded queries. So what's the difference between branded queries and non branded queries.

In case you don't know, a branded query is a query that includes your website's brand name, or maybe a variation of your brand name, something that's unique to your domain. A non-branded inquiry is pretty much everything else. So keywords that don't reference a brand name or any part of it, including misspellings.

So that's the difference between these two, branded have to do with your brand, non-branded has to do with everything else. More likely what your brand does. Those are those keywords that you're writing blogs about, things that you're trying to earn traffic on. So the truth about branded queries is that a lot of businesses ignore them. They assume that because it's their brand name, that they're just going to naturally rank for them and that it's all going to be good.

📺 Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi

🎬 Introducing BERT: Google's New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy...

🎬 What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s

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SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009.

We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've helped hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos.

Learn more at: https://www.smamarketing.net