For Creatives: Email Lists, Email Marketing, Email List Building for Your Art Business

-For Creatives: Email Lists - Everything You Need To Know about Email Marketing, Email List Building for Your Art Business.
Jules, Rachel, and Stephanie chat with guest host Katrina Berg about email lists:

- why you need an email list
- benefits of having an email list
- what to put in your emails
- how to start your list

If you have a question you'd like us to discuss feel free to  email us at [email protected]
Key Talking Points
- Ideas for your newsletters:
- Communicate what pieces will be available and for what price before the show.
- Teach them about the process
- Share your why and who you are
- Segment the email list by things like: Collectors, Podcast, Classes etc. 

Benefits
- Developing a relationship that may result in sales
- Gain repeat customers

Frequency
- Goal is to show up at least 1x per month or 1x per week.

What to include in the emails
- Only 3 topics
- As many links back to your website as possible (and test the links)
- Keep it personal
- Invite them to respond.

How to grow your email list
- Find emails from past buyers and ask people to be added to your list
- Giveaway to collect email addresses (and serve the ones that stay)
On your website:
- Add to announcement bar
- Add to the product page
- Add to your blog page etc.

Actionable Items

-decide your priorities (you might have to give up something to focus on your email list) - my priorities are my collectors, email list & podcast
-sign up for 3 artist emails
- go through past sales, emails, and repeat collectors, & get your list set up
- make a timing goal (once a week, month, quarterly etc.) - put it in your calendar
- have an ongoing list of topics you want to cover (events, process, why, materials, etc.)
- promote your email list each week (social, in person, on yr website, in person, etc.)

We'd love to hear how you gain people on your email list, email us at [email protected] 
Rise with us! On Artists Soar!
For More Information and Fabulous Resources:
Check out katrinaberg.com
- Join Katrina's Email List to See How It is Done!: https://katrinaberg.com/pages/email-list
- Katrina's mini-course on email list marketing: https://katrinaberg.com/collections/mini-courses-art-biz-help-for-artists-creatives/products/mini-course-email-list-marketing 
- And of course!  Check out Katrina's amazing Podcast, CANDYcolored studio podcast: https://katrinaberg.com/pages/podcast 

Our Websites and Shops
Are you an avid reader?  Then sign up for Rachel's newsletter here: https://bubblybibbly.com/
Love illustrations and bright colors?  Then sign up for Jule's newsletter here: https://www.juliemstudios.com/
Want to learn how to paint, or be part of a growing and active community? Or just love painting? Then sign up for Stephanie's newsletter here: https://www.stephanieweaverartist.com/artist-newsletter
Got a Listener Question? 
Email us at: [email protected]
00:00 Introduction
02:12 Email Marketing Why you need an Email List
03:35 What To Communicate To Your Email Subscribers
11:03 Benefits of An Email Lis
17:46 How to sell old work and new artwork in an email list
22:43 What to put in your email
28:00 How to start your email list and help build your email list
38:09 Get More Info About Katrina Berg