Why $10 A Day Test Budgets Are A Bad Idea For Facebook Ads

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3 years ago
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Why $10 A Day Test Budgets Are A Bad Idea For Facebook Ads

Watch this video to understand why you should avoid running small budget test campaigns on Facebook Ads.

This video will cover:
✅ Why having a test campaign and scaling campaign doesn’t work
✅ The reason you can’t scale ads that work on low budgets
✅ The problem with creative testing using ABO campaigns
✅ How to properly test creative using CBO campaigns

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00:00 Intro
00:58 Problem with current advice on YouTube
03:12 Why ads perform differently at scale
06:00 Facebook Auction ad value
08:30 Re-entering the Learning Phase with ABO
12:08 The correct way to do creative testing
13:12 Example

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⬇️ Video Links ⬇️

Facebook Ads Tutorial 2022
https://youtu.be/Uis8pdFtyik

ABO Explained
https://youtu.be/JJjNQJba6pg

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