Creating Customer Avatars To 10x Facebook Ads Performance (Tutorial + Free Template)

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3 years ago
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Are you targeting the right people on Facebook? Do you know who your ideal customer is? Improve your ad performance by creating customer avatars that help you target the right people with creative and copy that resonates directly with them. In this tutorial video I explain a simple template for creating effective customer avatars fast.

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00:00 Intro
01:08 What Is A Customer Avatar/Buyer Persona?
02:47 Why You Shouldn't Spend Too Long Creating Your Avatars
03:50 Customer Avatar Tutorial Start & Background
05:39 Selecting Customer Avatar Demographics
11:02 Avatar Frustration & Fears (Pain Points)
11:10 Avatar Wants & Aspirations
11:43 Key Purchase Drivers - Why Buy From You?
14:45 Avatar Before & After States
21:10 Video Close

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Customer Avatar Template
https://docs.google.com/document/d/1YNWxScP-BjpMyxryy3rOYNpCisA5JfCz/edit?usp=sharing&ouid=117066597507441978375&rtpof=true&sd=true

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