Why I Stopped Facebook Retargeting Campaigns FOREVER

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2 years ago
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Are you still using Facebook retargeting campaigns? Are you struggling to get hit your ROAS goals? Improve your Facebook ad performance by combining prospecting and retargeting into the same adset! In this tutorial video I explain how I set up my Facebook ad campaigns for better results.

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00:00 Intro
0:34 Traditional buyer funnel explained
00:51 Outdated way of setting up Facebook ad campaigns
04:20 Why I stopped using Facebook ad retargeting campaigns
07:17 New way of setting up Facebook ad campaigns
09:36 The 3 benefits of stopping retargeting campaigns
11:37 Things to watch out for (frequency & first time impression ratio)
12:28 Video Close

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