Reason Short Immersive Vertical Video Is The New Addictive Format #shorts

In June, Forbes reported that only 43% of TikTok users are aged 16-24. The remaining are 25 and older, which means that short, immersive videos are the new addictive format across a multitude of generations.

When you take into account how much TikTok has forced all the major social media platforms to adopt a short vertical video format to stay relevant. It's now beyond evident that short vertical video is becoming the go to video content marketing format for all ages and platforms.

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