To Stream Or Not To Stream - Should Artists Go Direct to Consumer?

To Stream Or Not To Stream - Should Artists Go Direct to Consumer and The Pro's and Cons Of Sponsorships/Endorsement deals. In this episode platinum producers Arkatech Beatz (Jugrnaut & Mike Trauma D) discuss the recent wave of artists not wanting to stream their music due to low royalty rates and go directly to their fans/consumers. We talk about some of the strategies that artist can use to build a community and some of the tools necessary to get started. They also discuss the pro's and cons of sponsorship/endorsements and partnership deals. While on the surface it may seem to be a good idea, but there are some issues with regards to flexibility and todays level of cancel culture. It's an episode you don't want to miss!

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