To B or Not to B? Tim Jones

Today’s strategic imperatives, like digital transformation, customer centricity, and culture of innovation, all depend on new ways of problem-solving and collaboration that harness the creative potential of your people.

B Corporations are recognized as a force for good, meeting high standards of social and environmental performance, accountability, and transparency. The B Corp global community includes nearly 5,000 businesses in 77 countries and 153 industries. Becoming a B Corp may not be right for every organization, but for many it is proving a successful way to grow their business and attract top talent

I had the honor of interviewing Tim Jones, founder of Grow Good. He is an international speaker on B Corporation and certification. He is an author of “To B or Not to B? – The What, Why & How of B Corp Certification” and podcast host of “The B Better Podcast”

Tim shared insights on why business leaders need to consider B Corp and its impact on organization culture. He described the process of B Corp certification and what it takes to complete and maintain certification.

https://growgood.co/