Mark McGrath on Orientation and the Adaptive Entrepreneurial Method

When firms apply the principles of Austrian economics to business management, we call the result the Adaptive Entrepreneurial Method. It’s adaptive in that it is a continuous learning process, and it’s entrepreneurial in elevating customer value realization as the most important business purpose.

Show notes: https://mises.org/library/mark-mcgrath-orientation-and-adaptive-entrepreneurial-method

The "Adaptive Entrepreneurial Method" Graphic (PDF): https://Mises.org/E4B_192_PDF1

"Destruction and Creation" by John Boyd (PDF): https://Mises.org/E4B_192_PDF2

Mark J. McGrath on LinkedIn: https://Mises.org/E4B_192_LinkedIn

"Orientation: Bridging The Gap In The Austrian Theory of Entrepreneurship" (AERC 2022) by Mark J. McGrath and Hunter Hastings (PDF): https://Mises.org/E4B_192_PDF3