Copywriting Tutorial: The 6 Vital Criteria Required for Writing Profitable Copy That Sells

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Download my free Copywriting Checklist for Businesses and Content Creators: Create compelling content & optimize your copy for conversions! - https://jonathancoates.net/copywriting-checklist/

Hey whats up folks Jonathan Coates, in this video, we'll be diving into the six vital criteria for writing copy that truly sells. These are tried and tested strategies that will help you craft compelling and persuasive copy that gets results.

First up, we'll talk about the importance of identifying your perfect prospect. This means understanding exactly who you're trying to reach with your message and tailoring your copy specifically to them. By focusing on the needs, desires, and pain points of your target audience, you'll be able to create copy that resonates and drives action.

Next, we'll discuss the importance of creating a main character for your copy. This can be a real person or a fictional character, but the goal is to create someone that your reader can relate to and empathize with. By putting your reader in the shoes of your main character, you'll be able to create a sense of connection and draw them into your story.

Once you've identified your perfect prospect and created a main character, it's time to proof-load your story. This means using social proof and testimonials to back up your claims and show that your product or service really works. This can be in the form of customer reviews, case studies, or expert endorsements. By providing concrete evidence that your product or service delivers on its promises, you'll be able to build trust and credibility with your reader.

Next, we'll discuss the importance of including the lows in your copy. This means highlighting the problems and challenges that your product or service solves, as well as the consequences of not taking action. By creating a sense of urgency and addressing objections, you'll be able to convince your reader that your solution is the best option available.

Finally, we'll talk about the importance of crafting the perfect ending for your copy. This means ending with a clear call to action that inspires and motivates your reader to take the next step. Whether it's purchasing a product, signing up for a service, or simply requesting more information, your ending should leave your reader feeling inspired and ready to take action.

Overall, these six vital criteria for writing copy that sells will help you craft persuasive and compelling copy that gets results. By identifying your perfect prospect, creating a main character, proof-loading your story, including the lows, crafting the perfect ending, and inspiring and motivating your reader, you'll be able to write copy that truly sells. So, if you want to learn more about how to write copy that converts, be sure to watch this video in its entirety.

=== Tools & Resources Mentioned in The Video ===

The 6 Vital Criteria Required for Writing Profitable Copy That Sells - http://bit.ly/3V1GDWU (Google Docs)

Additional Swipes and Casestudies - https://swiped.co/

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0:00 - Intro
0:55 - First Criteria: Identifying Your Perfect Prospect
2:11 - Second Criteria: Your Main Character
3:01 - Third Criteria: Proof-Load Your Story
3:46 - Four Criteria: Including the Lows
5:10 - Fifth Criteria - The Perfect Ending
6:34 - Sixth Criteria - Inspire and Motivate
8:26 - Outro
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