✨ 3 CRAZY #DEVELOPMENTS FOR COLD #MAILINGS (+39% #SALES).

✨ 3 CRAZY #DEVELOPMENTS FOR COLD #MAILINGS (+39% #SALES).

It is in the habits of our #agency to think of completely unique, unusual and out of the ordinary solutions. Here are 3 recent developments for our latest cold mailing campaign.

PERSONALIZED LANDING PAGE

When a person clicks on the link integrated in the email, a variable is transmitted, allowing to arrive on a landing page integrating these variables. This page is automatically displayed in the target's browser language. This landing page is therefore totally customized and adapted to the target.

PERSISTENT LANDING PAGE

Then the IP address and the variables are recorded on the landing page server. If the same target comes back to this page without having clicked on the link in the original email, the variables are reloaded and displayed, allowing the landing page to be customized again. The target is therefore not destabilized.

REACTIVE LANDING PAGE

If the target has reached the landing page, an automatic analysis process of his needs is launched. The partial result of this analysis is automatically sent by email to the target, through a new sequence of follow-up emails.