🌎 A/B #testing : WAIT UNTIL ALL THE PLANETS ARE ALIGNED!
2 years ago
5
🌎 A/B #testing : WAIT UNTIL ALL THE PLANETS ARE ALIGNED!
A glaring mistake is to try to test each step individually and remove the elements that are not convincing.
🧵
If you have a 5-step sales process, for example, test each step BUT, choose the "winning" set of steps ONLY when there are actual sales!
The negative B test in step 3 may generate more sales in the end!
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