Roofer Marketing Solutions: Color Matters!

This is a fact in most societies, even as kids we were taught that pink is for girls and blue is for boys.

Marketing research shows that the use of visual cues is critical, as they strongly influence both how customers think and how they feel — so much so that a certain color can ultimately influence whether or not someone makes a purchase.

4 Reasons Your Logo Color Is Important:

1. COLOR EVOKES EMOTIONS
Color has an impact on the feelings a logo evokes, as humans associate certain colors with specific emotions. Those emotions can engage your audience and help them more easily remember your brand. Before choosing your logo’s colors, first determine the message you wish your logo to convey.

2. COLOR ATTRACTS ATTENTION
When someone looks at any logo, the first thing he or she probably notices is the color it contains. This reflects market research, which indicates that 80% of all the visual information the human brain takes is related to color. First impressions of a brand usually last for 90 seconds or less, so for a brand to make a lasting impression it needs its logo to stand out — to be memorable, and ultimately become iconic.

3. COLOR CONVEYS A MESSAGE TO YOUR MARKET SEGMENT
Your logo’s color communicates your company values to your target group. Based on their age, gender, interest, lifestyle, and geographical area, they will relate more with one color than another.
Consequently, each market segment responds differently to different colors, and the same color has different meanings in different settings. For example, the color green in Ireland is associated with good luck (think clovers); however, in many places around the world, green also has close ties with Islam.

4. COLOR BECOMES SYNONYMOUS WITH THE BRAND
At the beginning of a brand’s life cycle, no one knows the name of the brand behind the logo, so the company often spells out the name around the logo. For instance, although the Nike logo is now commonly seen as a swoosh, for much of Nike’s history beginning in 1971, “NIKE” was incorporated alongside the swoosh.

But when the brand achieves worldwide success and becomes iconic, the brand name often drops out, leaving behind only the logo’s design and color. When that happens — as it did with Nike — often consumers begin to associate the color with the brand.

WHEN CHOOSING YOUR BRANDS COLORS, DO THE FOLLOWING:
· Identify who is using your products and adjust the colors of your logo to your target audience
· Conduct market research so the colors you choose perfectly represent your niche, your brand’s personality, and your ideal buyer persona
· Perform frequent split-tests on color schemes to assess your audience’s reactions to your logo & remember: There’s No Good or Bad Color — But the Right Color Helps

If you’re ready to add a marketing professional to your team – shoot me a DM!

ROOF ON!