Is the Tufts University food compass just industry propaganda?

The Tufts’ food compass is a profiling system developed by the researchers at Tufts University. This compass evaluates foods across nine domains and uses a unique algorithm to determine a score between 1 and 100, out of which 100 is considered the most healthy.

The results are very strange. Nearly 70 brand-named cereals from General Mills, Kellogg’s, and Post are ranked twice as high a piece of plain, whole-wheat toast, for example.

Let’s look at the food compass.