Marketing with Meaning | Club E | Minneapolis

Club E | Minneapolis Club: "Marketing with Meaning" - January 2023

For the last decade, Brimacomb has been marketed it services with the slogan, “Grow or die."

It was a perfect fit for a lifelong passion to help businesses grow.

In 2022, following the struggles so many companies faced because of an uncertain economy and pandemic, that trademark phrase needed rethinking.

Brimacomb's work and success depends on messaging that resonates with business leaders and entrepreneurs in an unpredictable world.

This made the January 2023 Club E event topic that much more meaningful.

Guest speaker Pete Steege — author of "On Purpose: The CEO's Guide to Marketing with Meaning," has more than three decades of experience as a global marketing leader for innovative companies, ranging from Silicon Valley startups to large corporations.

Key takeaways from his presentation on "Marketing with Meaning" include how:
- Smart companies consistently market with meaning by living it at the core and align their teams accordingly.
- Creating a core brand truth with authenticity, intention, and generosity generates a loyal following and brand champions.
- Marketing with meaning determines strategy, how much is spent – and where.
- Right-sized marketing delivers more impact and better results with less effort.

@Brimacomb
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Brimacomb inspires and helps you grow your business by building a network, expanding capabilities and assembling resources.

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Website: https://www.brimacomb.com/clube
LinkedIn: https://www.linkedin.com/company/brimacomb
Twitter: https://twitter.com/BrimacombGrow