Breakthrough Copywriter Prologue

A public meeting about Disasters brought this book to life.
This meeting was simply to help people get organized so they could help each other when the worst happened. Saving lives, property, everything of real value. So human life could get going again after Nature got through with its extreme weather.
The biggest problem at that meeting was their paltry turnout.
The poor turnout was because this meeting wasn't effectively marketed – the needs and wants, the emotional connection – all missing.
Vital information which actually saved lives had been communicated in such a fashion that only a few were interested in finding out about it or doing anything with it.
The moral:
- Marketing (and copywriting) is a form of communication.
- It sits at the point where emotion and logic meet to cause action.
- Poor or missing marketing results in inaction.
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