arting a Business in Tough Economic Times with Joe Martinta

Joe Martinta worked for other painting companies for almost two decades and after working his way up the corporate ladder, he realized that he could be putting his painting industry knowledge to use by opening his own business. He opened Fresh Coat Painters this month and already has plans to expand the business across Houston and create additional jobs in the community.

Joe Martinta worked as a salesperson and a project manager before being put on the path to becoming a general manager. He soon realized that the work he was doing as a general manager was easily something he could be doing for himself as a business owner. During his career, he worked for a company that identified Fresh Coat as its biggest competitor which is how he knew the market share Fresh Coat held and how fast they were growing.

Fresh Coat Painters, the residential and commercial painting franchise under the Strategic Franchising Systems umbrella, offers a low-cost, high-margin business model that gives entrepreneurs from all walks of life the chance to become successful business owners in the communities they serve. Since starting in 2004, Fresh Coat has expanded to over 170 franchise locations nationwide. Thanks to its unparalleled professionalism and affordable business model, it has become one of the leading concepts in the booming residential and commercial painting segment. With continued year-over-year growth, Fresh Coat is well on its way to achieving its overall goal of becoming a truly iconic painting brand. https://freshcoatpainters.com/locatio...

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