Mark Schaefer: The Business Case For Building a Community Around Your Business

In economics, production and marketing are not separate concepts. Production responds to customers’ needs and marketing is the expression of those needs inside the firm. The entire customer-facing activity of the firm is marketing. Like any other business activity, there is constant flux brought to bear by changing customer preferences, competitive innovation and market evolution. Marketing must be adaptive to change, and a major shift is occurring right now. Mark Schaefer writes about it in Belonging To The Brand: Why Community Is The Last Great Marketing Strategy.

Show notes: https://mises.org/library/mark-schaefer-belonging-brand-business-case-building-community-around-your-business

Belonging To The Brand: Why Community Is The Last Great Marketing Strategy: https://Mises.org/E4B_204_Book1

Marketing Rebellion: The Most Human Company Wins: https://Mises.org/E4B_204_Book2

The Marketing Companion podcast: https://Mises.org/E4B_204_Pod

Mark Schaefer's website: https://BusinessesGrow.com