[Breakthough Copywriter] Solving Impossible Copywriting Mysteries - Schwartz

Anyone can use cheap knock-off, copy-cat headline. The top pro's use only one universal solvent for each and every copywriting puzzle.
Schwartz' book lays out his general prescription for asking and resolving these copywriting problems.
And despite how great that book is, it's just the tip of the iceberg.
So this field guide.
The mastery of Schwartz' materials lies in understanding them thoroughly.
Because no one else in all of advertising has covered even half of his materials.
The underlying trick is in knowing what the “right questions” are...
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