More Speculation over WB Selling

Just more speculation that WBD will be sold or purchased by Amazon, Comcast, or whomever.
https://boundingintocomics.com/2023/02/10/james-gunns-dcu-slate-rumored-to-be-bait-for-potential-buyer-allegedly-has-secret-plan-in-case-apple-amazon-or-universal-gobble-up-warner-bros/

This however, has been going on since April of last year, 2022.
https://deadline.com/2022/04/warner-bros-discovery-wbd-stock-david-zaslav-wall-street-1234999874/

Why would you sell after gutting the company and take a net loss? Some bigwig may have to tell how economics works, because I thought that profitability was the only thing that mattered.

If you would like to know more about the rumors, here's WBW Pro's video.
https://youtu.be/J-KKsRUSOvY