Web Design Tips & Tutorials: A Masterclass in Creating Professional Websites - CHAPTER 4/20

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Conducting a website audit and competitive analysis

A website audit is a comprehensive review of a website's performance and effectiveness. By conducting a website audit, businesses can identify areas for improvement and make changes to better achieve their business goals.
A competitive analysis involves reviewing the websites of competitors in order to understand their strengths and weaknesses and identify opportunities for improvement.

In this chapter, we will explore the purpose and benefits of a website audit, how to identify key metrics to measure website performance, how to analyze website structure and content, how to evaluate website performance on search engines, and how to conduct a competitive analysis.
By understanding the performance and effectiveness of your own website and those of your competitors, you can identify areas for improvement and make changes to better achieve your business goals.

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