Data ruins experience | Lukas Sitar

"Data ruins experience," Lukas Sitar argues that our increasing reliance on data and technology is changing the way we experience the world around us, and not always for the better.

Sitar points out that the collection and analysis of data is now ubiquitous in many aspects of our lives, from online shopping to social media to healthcare. While data can certainly provide valuable insights and improve efficiency in some cases, Sitar argues that it can also have negative consequences when it comes to our experiences.

One example Sitar gives is the use of data in the hospitality industry. He argues that the increasing use of data to personalize and optimize the customer experience is leading to a homogenization of experiences, with hotels and other establishments all striving to provide the same optimized and personalized experience to everyone. This, in turn, can lead to a loss of spontaneity and surprise, and ultimately a less satisfying experience for the customer.