NBA All-Star Game Ratings CRASH to Embarrassing Record Low

The NBA All-Star Game was once a key event on the NBA calendar. However...over the last two years the NBA has set record low ratings for the All-Star Game...with 2023 bringing in record low ratings that should be embarrassing for the NBA.

We reveal and react to NBA All-Star Game ratings. We explain why the NBA continues to struggle drawing an audience...by highlighting several problems with All-Star Weekend. We discuss how the NBA All-Star Game is a microcosm of the struggles during the regular season...and point to a glaring problem in the NBA that the league refuses to address.