Top Proven Content Marketing Strategies for 2023 [Business Growth Hacking]

Top Proven Content Marketing Strategies for 2023 [Business Growth Hacking]

In this episode, Beau Eckstein brought in special guest Bill Davis to talk about content marketing.

They talked about using tools such as ChatGPT to create and distribute valuable, relevant, and consistent content to your audience. Bill talked about the importance of creating content to get ahead in business, and specifically mentions using video and blogging as ways to create content.

They discuss the importance of having a specific call to action in each piece of content, and targeting a defined audience with relevant and valuable content. Bill also talked about ranking videos on YouTube and web pages in Google.

They finished up talking about useful tools and resources, and the importance of often forgotten email newsletters.

Timestamps
[00:58] Our special guest, Bill Davis, discussed the outline of topics
[02:12] Bill shared his back story and how we started in content and internet marketing
[02:45] The only thing that you need to know about content marketing
[03:24] What is content marketing?
[04:23] The essence of good content marketing
[06:16] Every single piece of content you create has to explicitly tell your audience to do something
[06:50] Decide what your viewers’ journey is
[07:18] What is ChatGPT?
[09:41] ChatGPT best practices
[09:50] Things you need to do with ChatGPT to get the best possible output; It’s all in the prompt
[11:40] Be specific in your prompt
[13:22] Refine the conversation
[14:45] Keyword Clusters
[15:07] Brainstorm and organize your content marketing plan
[19:50] Things to know about pool equipment upgrades
[22:35] Ideas to create content
[25:30] Drawback to ChatGPT
[26:42] Example of prompt for real estate agents
[28:41] You are becoming a resource for people to go to when they do not have the answer
[31:41] Consumers can use ChatGPT a lot
[33:11] What’s tough with the search: Getting back a whole lot of results
[34:36] Creating an entire blog post
[35:46] Use certain tools to help you optimize your blog post for search
[38:38] Whatever we produce, we want people to see and act on it
[39:14] Most people do not go to the second page of Google
[39:46] 80% of search volume went to the first two or three results on Google
[40:22] Google’s “people also ask” questions
[42:53] Ranking high on Google and on YouTube
[45:46] There are a lot of factors that go into where you see yourself in search and where I would see yourself in search
[46:24] You don’t want to rank for one term, you have to rank all of them
[46:40] Take each one of the keyword clusters and make its own keyword cluster
[48:08] Ranking for all those long tail keywords
[53:03] Where to go to find more about Bill Davis
[53:13] Get your content ranked!
[54:03] All of the open AI’s data is on Microsoft servers
[56:12] How to get your website content ranked
[57:28] What to do to get backlinks?
[58:47] Getting your YouTube videos ranked
[58:53] Three main parts to your YouTube videos
[01:01:27] Useful tools/themes for WordPress and YouTube
[01:02:32] A good way to get your video seen by others is by posting it on other social media sites
[01:02:44] Using newsletters for email marketing
[01:06:06] On average, for every dollar you spend on email marketing you get about $40 back
[01:06:24] Visit https://internet-marketing-muscle.com to know more about content marketing
[01:08:21] Example of how to get your YouTube videos ranked
[01:11:34] The unpolished videos do better for a local based business
[01:12:59] YouTube videos and blog posts are silent salespeople
[01:15:01] Once you create a video, it’s there to stay. You can always add more.
[01:19:18] Relax and don’t read your script while recording a video

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💥 Thanks for watching 💥
#contentmarketing #contentmarketingstrategy #contentmarketing101

About Beau:
As the host of the Investor Financing Podcast, Beau shares insights, strategies, and best practices for businesses looking to make smart investments and stay up to date with the latest trends and developments in the world of business and finance. Beau is committed to helping his clients succeed and thrive in today's uncertain business landscape and he’s always able to provide expert advice and support when it’s needed most.

🎥 The video interviews we do on IFP will help you scale your real estate business and learn how to finance all your projects.

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Learn great insights and make the right decisions through the Investor Financing Podcast hosted by Beau Eckstein.