The Elements of Persuasion - Social Psychology

In this lecture we will review The Elements of Persuasion

Persuasion – the process by which a message induces change in beliefs, attitudes, or behaviors. In psychology, persuasion is the ability of others to convince you to change your thoughts or behavior due to varying principles, and through different methods. Persuasion is an intentional action; no one unintentionally persuades someone to do something (studysmarter.us).

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