Ferrari And Brand Exclusivity

Podcast #10 - Connor Haakenson - Ferrari And Brand Exclusivity

You open the newest car magazine and stumble upon a red blur of a car that checks all the boxes. Italian V12? Beautiful design? Limited to 400? Sky high price tag? Sold! You call the dealership to make an appointment and call the bank to get a cashier's cheque made.

When you arrive at the dealership, the first question you're asked is "Have you purchased other Ferrari's in the past?" If the answer was "no"...expect to be told the vehicle is unavailable to you.

Connor from Spec-Investor.com and Chris discuss the benefits of Ferrari's choice to hold brand loyalty over financial gain in the drive to maintain exclusivity. Could Ferrari push output tenfold and take every buyer's money? Or are the better off maintaining a predictable rate of manufacture knowing that every car will sell?

https://spec-investor.com
https://www.maseratiofedmonton.com

Attention Canadian Musicians! If you want your music on our videos, send your tracks to us at [email protected]. We want to promote local artists and give them exposure!

#success # business #supercars #cars #carlover #investment #ferrari #lamborghini #level6shorts #level6world #entrepreneur #finance #lifestyle #rich