Local SEO Ranking factors: 7 Keys To Local Search Success

Local SEO Ranking factors: 7 Keys To Local Search Success

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Local business owners know that being visible online is crucial. A strong local presence can make all the difference between being invisible and attracting a lot of customers. We’ve covered in detail one of the most important SEO ranking factors for local SEO in our last blog post: your Google Business Profile. This is crucial to be listed in Google’s Local Pack. This guide will take a deeper look at the topic and show you how to create a strong local presence. A summary of the most important SEO ranking factors in your area. The weighting of different ranking factors...

Local business owners know that being visible online is crucial. A strong local presence can make all the difference between being invisible and attracting a lot of customers. We’ve covered in detail one of the most important SEO ranking factors for local SEO in our last blog post: your Google Business Profile. This is crucial to be listed in Google’s Local Pack. This guide will take a deeper look at the topic and show you how to create a strong local presence. A summary of the most important SEO ranking factors in your area. The weighting of different ranking factors depends on search type. And much more. Let’s get started. What is Local SEO? Local SEO refers to optimizing your online presence in order to be found locally. Local SEO includes optimizing your company’s Google Business Profile (formerly: Google My Business), creating NAP citations and identifying local keywords. Google uses a combination three factors to determine local rankings: prominence, distance and relevance. Prominence is a sign that your business should be well-known. This means a great reputation and name recognition. Google recognizes some businesses more than others and attempts to show this by showing distance. Google uses search terms for distance calculations if the user specifies a place (e.g. “coffee near 14th Street DC”) Google uses search terms to determine distance. Google will be able to find you relevant queries if your Google Business Profile contains complete information. Google uses many ranking signals to make sure it provides results that are consistent with these factors. Let’s take a closer view. Local SEO Ranking Factors Local search is essentially the same as any other Google search. However, there is a crucial difference: Google ranks local search results based on different ranking factors. Local search results can be divided into two categories: the Local Pack (also known as Map Pack) or the local organic listings. The Local Pack is a collection of top three local results that are displayed along with their location on Google Maps. These results are often found on the first page of search results for local searches. Local Pack results are calibrated according to the current location. You can find completely different Local Pack results by simply walking down the street. You’ll find local organic listings under the Local Pack. These results are identical to the ones you would see on any other search result page. Many people overlook the local listings and instead focus on the Local Pack. You’ll want to rank in both, as most local searches indicate strong buying intent. Local ranking factors are weighted differently for Local Pack and local organic search results. While Google Business Profile signals are the most important for Local Pack, local organic results require on-page signals. Source We can get an overall ranking by taking the average of all these factors. Ranking FactorPercentOn-Page Factors23%Links23%Google Business Profile20%Reviews11%Behavioral9%Citations7%Personalization7% Local SEO is a great way to get started. Focus on these factors if you are just starting out. On-page Signals Local SEO is not an exception. On-page signals are the foundation of all SEO efforts. These signals are closely followed by link signals in order to determine organic search results. They also play an important role in shaping Local Pack results. Google stated that Google’s Local Pack rankings will be affected by your local organic search results placement. This means that ranking high on your local organic results will result in better placement in the Local Pack. Keep your eyes on the On-Page Basics On-pa...