REMINDER 6 PILLARS OF A DIGITAL MARKETING STRATEGY

he thing about the internet is that it is always growing, expanding, and changing. While this is exciting, it also means there can be a steeper learning curve that constantly needs updating.
It only makes sense that the world of online marketing grows, expands, and shifts, too. Today there’s clearly more than one way to craft a winning digital marketing strategy that positions your website on the internet to optimize results.
The good news is that though these areas are separate marketing categories and online advertising strategies, they can all work together to achieve your goals and grow your business.
A digital marketing strategy can be categorized into 6 main disciplines (pillars):
1.   Content marketing
2.   Native advertising
3.   Pay-per-click management (PPC)
4.   Search engine optimization (SEO)
5.   Social media marketing
6.   Email marketing
 
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