Prospector Morning Coffee #13 – How To Warm Up Your IP Sending Domain 2023

In this Morning Coffee with the Prospector #13, we’re talking about the importance of warming up your IP address to send emails. Warming an IP address is an important process to establish a good sender reputation and increase email deliverability. If you’re in marketing you’ve probably heard of this, but haven’t implemented it. For small businesses, this is crucial to implement. We want your emails to get to the inbox, not to the SPAM folder. Long story short, warming an IP address in 2023 is quite a simple process. You’re going to want to gradually send emails from your provider over time. Start small, then work your way up.

How to warm your IP in 2023 takeaways:
1. Warming an IP will improve your chances that your emails make it to the inbox
2. Over time your IP will improve its authority
3. Ensure you’ve got your appropriate records set straight at your DNS
4. Start small and move up day after day sending emails

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