[Breakthrough Advertising] Where to Find Your Breakthroughs - Eugene Schwartz

Schwartz' classic is not an easy study. These five lessons above are simply short summaries of data that sometimes is explained across and between several chapters.
Again, your own mileage will depend on your study of this and other classics – to boil down and internalize the principles and patterns of these author's experience into a working philosophy you can employ.
“No one school has all the teachers” goes a ancient Oriental maxim. So having and regularly re-studying even a small library of proved marketers is a must to succeed in any marketing...
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