The Man Who Recalled Newsom: Mike Netter

Today, The Two Mikes spoke with remarkable gentlemen named Mike Netter

Mr. Netter lives in Los Angeles and he and only a handful of people -- all political novices -- and a $1,000 war chest at the start, but joined together to form an organization called "Rebuild California" which conducted a grassroots campaign -- the largest volunteer-based recall campaign in U.S. history -- that garnered 2.1 million votes to force a recall election against Democrat Governor Gavin Newsom.

Although Newsom won the recall election, he and his party were forced to spend $90 million to defeat the recall process engineered by Rebuild California. Mr. Getter said that the organization took advantage of the fact that California is by its constitution a "direct democracy” and citizens can organize to campaign for recalls, referendums, and initiatives. Twenty other states in the Union have the same constitutional opportunities. Mr. Netter also said that he and his partners in the recall campaign learned the following extremely valuable truths about grassroots campaigning.

--Stay as far away from "political consultants" and their companies as possible, they are ineffective and horribly expensive. To make the point Mr. Netter pointed out that in California an individual can purchase from the state the voter data for its 22 million voters for $50.

--Door-to-door campaigning and the use of email to contact voters is far less expensive and far more effective than using campaign information by mail. Sending two million political flyers by mail costs one million dollars, while sending one million campaign emails costs $10,000.  (Rebuild California sent out 36 million emails in the recall campaign.)

-- In California the key demographic was not Black, Asian, Hispanic, LBGTQ, etc. --as the media tells their viewers -- but the over-55 Californians who turned out at a 55-percent rate.

Mr. Getter noted that there are six million Hispanic voters in California whose turn-out rate is $25%, and that other minorities more or less mirrored that low turn-out rate.

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