E120: The Only Good Marketing Is Data Driven Marketing with Phillip Stutts

Win Big Media, Phillip Stutts & the book “The Undefeated Marketing System”

Joining us on the show today is Phillip Stutts. He is the author of “The Undefeated Marketing System.” Phillip comes from a background of political campaigns and marketing, which means he has a firm understanding of understanding his audience and the ‘product' (AKA the "voter). We learn all about social media marketing and targeting your exact audience, with results as proof of success. Today will be a deep-dive conversation in politics, marketing, A-B testing, Phillips journey that led he and his company to winning 1,500+ political campaigns.

In his own words: Phillip Stutts comes from the cutthroat world of political marketing. He has over 2 decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,535 election victories, including 3 U.S. Presidential victories. Phillip plays the game of political and corporate marketing on the highest level, battling it out with fierce competition, multi-billion-dollar budgets, and a win-or-die mentality. His contributions to campaigns such as George W. Bush & Governor DeSantis comes up. We also talk about small-ball marketing with Title Companies, Pest Control Companies, and how DATA is the most important component to branding & marketing results.

0:00 - Start
4:00 - Pest Control Story
12:23 - Marketing that puts dollars in pockets
18:50 - Political Journey
27:10 - Bob Dole Campaign memory
29:30 - Political campaign highlight
37:05 - Predictions for president (section will cause throttle)
45:40 - What motivates you?
49:00 - Lean in and do what

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Quickly- I'm Scott Groves - Husband, Father, Loan Officer, Coach, Author, Podcaster, and Blue Belt in Brazilian Jiu-Jitsu. I gave up boxing, where I was 5-0 in amateur fights, when I turned 40. BJJ is safer for old men than getting punched in the head :-)

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