E120: The Only Good Marketing Is Data Driven Marketing with Phillip Stutts

Win Big Media, Phillip Stutts & the book “The Undefeated Marketing System”

Joining us on the show today is Phillip Stutts. He is the author of “The Undefeated Marketing System.” Phillip comes from a background of political campaigns and marketing, which means he has a firm understanding of understanding his audience and the ‘product' (AKA the "voter). We learn all about social media marketing and targeting your exact audience, with results as proof of success. Today will be a deep-dive conversation in politics, marketing, A-B testing, Phillips journey that led he and his company to winning 1,500+ political campaigns.

In his own words: Phillip Stutts comes from the cutthroat world of political marketing. He has over 2 decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,535 election victories, including 3 U.S. Presidential victories. Phillip plays the game of political and corporate marketing on the highest level, battling it out with fierce competition, multi-billion-dollar budgets, and a win-or-die mentality. His contributions to campaigns such as George W. Bush & Governor DeSantis comes up. We also talk about small-ball marketing with Title Companies, Pest Control Companies, and how DATA is the most important component to branding & marketing results.

0:00 - Start
4:00 - Pest Control Story
12:23 - Marketing that puts dollars in pockets
18:50 - Political Journey
27:10 - Bob Dole Campaign memory
29:30 - Political campaign highlight
37:05 - Predictions for president (section will cause throttle)
45:40 - What motivates you?
49:00 - Lean in and do what

------------
Quickly- I'm Scott Groves - Husband, Father, Loan Officer, Coach, Author, Podcaster, and Blue Belt in Brazilian Jiu-Jitsu. I gave up boxing, where I was 5-0 in amateur fights, when I turned 40. BJJ is safer for old men than getting punched in the head :-)

You can find out everything about me HERE: www.LinkTr.ee/ScottLGroves

This podcast is paid for and brought to you by.... by me, Scott Groves :-)

Because I think these kind of long form conversations are valuable, I pay for 100% of the production of this show out of my pocket. This channel is FAR from monetization and because of the subject matter, may never be monetized.

I am a Mortgage Loan Officer & Loan Officer Coach in real life. It's the money that I earn, from helping home-buyers and home-owners obtain home-loans, that pays for this show. If you, your friends, or your family are looking for a home loan from an honest Loan Officer, please contact me at [email protected] or find all my links to connect HERE: www.LinkTr.ee/ScottLGroves

I can do the loan for you (our team is licensed in 8 states) - OR - I can refer you to an amazing loan officer in the state where you're searching. ON WITH THE SHOW!!!

New Full Episodes are released every THURSDAY at 10:00am and clips are released frequently throughout the week. SO MAKE SURE YOU SUBSCRIBE!!!

-------------

Thank you for checking out the Podcast. We're building our community AS WE SPEAK and would love it if you checked us out in one of our communities:

On The Edge Podcast Community & Facebook Group on Facebook: https://www.facebook.com/groups/ontheedgepodcast/
On The Edge Podcast Page on Facebook: https://www.facebook.com/MeetScottGroves
On The Edge Podcast on Locals: https://reddotbluestate.locals.com/
Instagram: www.Instagram.com/ScottLGroves

------------

www.OnTheEdgePodcast.com

------------

Don't care for YouTube and prefer listening instead? We got you covered wherever podcasts are found:

Apple Podcasts: www.bit.ly/oteapple
Google Podcasts: www.bit.ly/otegoogle
Spotify: www.bit.ly/otespotify
Breaker: www.bit.ly/otebreaker
Radio Public: www.bit.ly/oteradio
Pocket Casts: www.bit.ly/otepocket
Anchor: www.bit.ly/oteanchor

-----------

Do YOU or SOMEBODY YOU KNOW want to be featured in the podcast?
Questions, inquiries, booking a show?
Any topics or people you'd like us to cover?
Send us an email:

[email protected]

-----------

Spread the word and help us out! It doesn't cost a thing to hit that Like Button, Subscribe, and turn on the notification bell. Comments are appreciated and will be responded to! Doing any of these things tells the YouTube Algorithm that you like what you see and helps others find us as well!

-----------