Building Your Personal Brand on LinkedIn: Insights from a CEO - Justin Nassiri

In this podcast episode, John Golden interviews Justin Neri, CEO of Executive Presence, about how executives can use LinkedIn to build their authority and visibility. They discuss the importance of being authentic, adding value to your network, and sharing unique perspectives on specific areas of expertise. Justin emphasizes that LinkedIn is not about volume, but rather finding the right people who are a good fit for your network. He also shares how his company helps executives find their voice on the platform and build their brands. Overall, the episode provides valuable insights into how executives can approach LinkedIn in the right way to achieve their goals.
0:00 Introduction

01:20 History of LinkedIn - Discussion on the early days of LinkedIn, its growth, and how it has become messy due to spamming.

Using LinkedIn Effectively [00:02:50] Tips on how to use LinkedIn to activate your network, establish yourself as an authority, and stand out by being present as a person and adding value.

Authenticity on LinkedIn [00:04:07] The importance of authenticity on LinkedIn and how it can make a difference in engaging with others and building connections.

Publishing Content on LinkedIn [00:06:26] Advice on how to publish content effectively and elegantly on LinkedIn by having something unique to say and managing expectations.

Expertise on LinkedIn [00:08:06] The idea that people have expertise that they don't realize and the value of sharing knowledge that can benefit others.

Building Authority on LinkedIn [00:08:36] The importance of being curious and asking questions to draw out insights, and how LinkedIn can atomize knowledge and provide hard numbers on expertise.

Authenticity and Adding Value [00:11:52] The value of authenticity in LinkedIn content, and how Executive Presence helps busy executives share their knowledge authentically.

Relationship Building on LinkedIn [00:15:04] The importance of relationship building on LinkedIn, and how authenticity can repel some people but attract the right employees, partners, investors, and customers.

Identifying your niche [00:17:09] Importance of identifying what you want to be known for on LinkedIn and sharing your unique perspective.

AI as a tool [00:17:49] Discussion on AI as a tool to enhance creativity and not replace it.

Approaching LinkedIn with a high-value mindset [00:18:30] Approaching LinkedIn with a high-value mindset to do things of high value and take away low-value tasks.

Executive Presence [00:19:21] Introduction to Justin's company, Executive Presence, and their services for executives on LinkedIn.

Reluctance of CEOs on LinkedIn [00:20:22] Discussion on the reluctance of CEOs to be the face of LinkedIn and how it is slowly dissipating.

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