Business on LinkedIn

There is so much that we can do with LinkedIn now. They have shifted from the whole job search recruiting mission, if you will, to understand that
look, business owners are using this for business. What they decided to focus on is relationship building. That's why I say we don't sell on LinkedIn.
That's what your profile does. It informs people of what they need to know about. We also say this, you've heard this before, I think, probably.

There are riches in the niches.

Right?

Or something like that.

The more narrow your focus on LinkedIn is the more successful your business development from LinkedIn will be. The more you can narrow it down, you think you're limiting your prospects. Right? You're not. You are enlarging them because what happens is the people who want to connect with you, the people who follow you, like what you're saying. They are coming across your profile and thinking, where have you been all my life?
And that's what you want them to think.
And they're reaching out to you and
waving their hand going,

hey, I'm here.