Google Ads BASIC Terms & Metrics You Must Know Before Starting a Lead Search Campaign (BEGINNERS)

In this Google Ads Tutorial I am going over a brief description of key terms, metrics, and formulas you must know prior to created a Google Ads Lead Search Campaign. I will cover the simple structure of a Google Ads Search Campaign. I go over Campaigns, Ad Groups, Ads, Assets, and key Google Ads marketing & sales metrics such as impressions, clicks, cost per click, cpc, conversions, conversion rate, and more. I also cover how to make estimates to determine how much you should bid as you MAX CPC as well as your target cost per conversion. I briefly go over keywords and keyword match types such as broad match, phrase match, and exact match keywords.