In 2022, Beyond Meat could not even cover the cost of its products.

Total revenue was less than their cost of revenue which results in a negative gross profit. This is before operating expenses resulting in a -$325 million operating loss. This is almost twice the 2021 operating loss of $159 million. The annual report says the company felt they couldn’t pass cost increases on to customers.
So just what did Beyond Meat do with all the money they raised previously? Well they spent it on increasing their production volume, and product offerings, rather than product quality. The product has been on the market for something like four years and there still isn’t consumer trust and a base of customers willing to pay those extra production costs for the product.
Costco had a Beyond Meat burgers on sale about a year ago. I bought a bag of them. They are nothing to write home about. It was more of a gimmich than anything. What is worse, I actually had a few friends make fun of me for buying them. They refused to eat them when I offered to cook one for them.
Beyond Meat is headed for the history books, ladies and gentlemen. If I want to eat healthy, I’ll have chicken breast. It tastes better and is cheaper than Beyond Meat, and my friends won’t make fun of me for eating it.
Works Cited:
https://www.beyondmeat.com/en-US/products/beyond-beef
https://www.crunchbase.com/organization/beyond-meat/company_financials
https://finance.yahoo.com/quote/BYND/financials?p=BYND