Fixing@budlight's Hannibal Lecter Marketing Strategy | The McFuture w/Steve Faktor

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2 years ago
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Why the real problem with #BudLight's @dylanmulvaney7979 trans influencer campaign is...Hannibal Lecter. This is a good one. | Share & subscribe to the podcast & newsletter at https://SteveFaktor.com | Please support the show at https://patreon.com/McFuture & get lots of exclusives.

CONTENTS:
00:00 Dylan is KILLING IT!
00:57 The Infamous Bath Tub Ad
01:42 Bud Light’s VP of Marketing Alissa Heinerscheid Explains Her Strategy
02:56 Bud Light's Market Is...?
04:23 It's Not Belgian!
05:34 Brand Cultural DNA
07:32 Why Bud Light is a Public Good
10:23 The Hannibal Lecter Strategy
12:24 Innovation & How To Butcher a Cash Cow
17:42 Corporate Genius?
20:27 Disdain

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