4 Brand

In digital marketing a brand refers to a company's unique identity, personality, and reputation. It is the image or perception that consumers have of a company and its products or services. A brand is more than just a logo or a product name; it encompasses the company's values, culture, and vision. It represents the promises that a company makes to its customers and the expectations that customers have of the company.

Define your brand.
Develop a consistent brand identity.
Create valuable content.
Optimize their website.
Monitor and measure your brand's performance.