Money VS Time

Yes. Well, it’s been a harsh lesson for me to learn. I used to value money more than my time.

You can always make more money but can't make more time. I can give you many examples of where I didn't want to pay somebody else to do
it because I could do it myself.

How did you make that switch?

I got hit over the head with a spiritual, two by four, one too many times. I started to recognize. So, I used to be the CFO of a company. I helped them get sold for millions, and then I started my own business. This was really the taste of having freedom and control over my time. Doing something I love where I controlled my time and life could not get any better for me.
My sister-in-law, when I was still living in New York, had just had my neice and the birth was a little tricky, so she would come in from Brooklyn to go to a chiropractor.

So I would work all morning. As soon as she showed up, I would drop everything, run over, take my niece in the stroller, walk around for an hour, then the three of us would have lunch, and she'd go back home, and I'd go back to work. I was like, life could not get any better in my world. So this is, like, scheduling the time so that it works for you. In this business I started, I was selling jewelry I had made because I was helping a friend, and the first pair of earrings I made somebody bought off my head. I'm like, wow, this is so much more fun. I hired a photographer to take pictures of my pieces for marketing materials. And as my skill improved, my pieces got more complex and got better. I wanted pictures of the new ones. And I am a passionate photographer. So I'm like, I could do it myself. And I did. I replicated his big studio in my one-bedroom apartment. And I did take the pictures, and they did look comparable. And it took me two days to do what he did in a couple of hours. So what did you lose by spending those two days on that project?

I could have spent a couple hundred dollars on him again and made more money. I could have made more pieces; I could have sold more pieces.
I could have been doing revenue-producing activities.