Navigating the Sales Industry in a Noisy World with Steve Dworman

00:00 Introduction of an interview with John Golden and
Steve's Dworman of Success [00:01:25] Steve explains the genesis of his laws of success and how he came up with them.

Contributions from Experts [00:03:21] Steve talks about his new book featuring contributions from seven of the world's top experts on how to navigate the challenges of the pandemic and achieve success in various areas of life.

Advice for Salespeople [00:09:47] Steve offers advice to salespeople on how to stand out in a noisy and distracted world.

Challenges of infomercials [00:09:51] The challenges of capturing people's attention in a world with hundreds of TV channels and online distractions.

Specialization in marketing [00:11:11] The need for domain expertise in different areas of marketing, and the challenge of finding experts.

Experts who don't deliver results [00:12:02] The prevalence of self-proclaimed experts who take your money but don't deliver results.

Surprising contributions to the book [00:12:30] Dr. Martin Gaba's expertise on interval training and Greg Orrick's advice on aging gracefully.

Mind-body connection [00:14:49] The importance of the mind-body connection and the need for both a fit body and a fit mind.

Creating a world people want to visit [00:16:30] The importance of creating a world that people want to participate in and feel comfortable in, and the lack of brand loyalty.

Integrity and authenticity [00:17:59] The importance of integrity and authenticity in a world where it's hard to know what's real, and the need for foundations that people can trust and believe in.

Laws to Success book [00:19:50] Steve talks about his book "Laws to Success" and where to find it.

Steve's current projects [00:19:50] Steve talks about his current projects, including starting two companies and writing a stage play.

Encouragement to check out the book [00:20:41] John encourages listeners to check out Steve's book and highlights the value of the wisdom from different experts.

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