Random Rants: WAKE THE WOKE UP! Hollywood Saw Wokeness Fail Ala Bud Light, But Will It Be Enough?

Recently, the Marketing VP of Bud Light was canned after the entire debacle surrounding Dylan Mulvaney. What led these cats at Budweiser to make this blunder? What was the miss? Where did she get it wrong? Now we all know where exactly, but let’s put it into the philosophy of marketing and branding.

She didn’t understand her audience. Her clientele. Her customer base. Beer drinkers. And she didn’t understand or appreciate the repercussions that her customer base would be willing to inflict upon Bud Light.

This should serve as a wake up call to ALL businesses everywhere, but especially the Entertainment business.

***
Check out my novels:

The Gumm Chronicles - https://www.amazon.com/dp/B01DRI7WF2
The Fortunes of Felix Fontana - https://www.amazon.com/dp/B093YZTP3H

Visit my website: https://www.derekanderson-author.com

#strangeworld #budlight #wokehollywood