Avoiding Common Mistakes in Webinar Marketing with Isaac Martinez

Introduction [00:00:00] John Golden introduces the podcast episode and Isaac Martinez.

Common mistakes in running webinars [00:01:50] Isaac talks about the common mistakes people make when running webinars and the importance of data and segmentation in webinar marketing.

Leakage in webinar attendance [00:02:45] Isaac discusses the problem of leakage in webinar attendance and how to address it.

Segmentation in webinar marketing [00:05:16] John and Isaac talk about the importance of segmentation in webinar marketing and finding the right people to attend webinars.

Preparation for successful webinars [00:07:36] Isaac discusses the importance of preparation and avoiding mistakes in the marketing and presenting phases of webinars.

Running a Successful Webinar [00:08:29] Tips on how to engage prospects, avoid common mistakes, and maximize the experience for attendees and the company.

Importance of Data and Segmentation [00:09:44] The significance of data in identifying the average time attendees spend on webinars, the value of focusing on the customer, and the importance of call-to-action.

Behavior-Based Buyers [00:15:13] The two types of buyers in webinars, the significance of tracking attendees, and the importance of identifying the behavior of prospects or customers for purchase.

Segmenting Your Webinar Audience [00:16:08] Isaac explains how to identify and prioritize potential customers based on their behavior and engagement during the webinar.

Keeping Your Webinar Content Fresh [00:16:56] Isaac emphasizes the importance of having a clear theme and fresh content for each webinar to keep attendees engaged and coming back.

Connecting Your Marketing Message to Your Presentation [00:17:28] Isaac warns against the common mistake of having a disconnected marketing message and presentation, and stresses the importance of rotating the message and offer over time.

Choosing the Right Presenter [00:19:29] Isaac and John discuss the importance of having an engaging presenter, regardless of their seniority or expertise, and giving them time to practice and improve their skills.

Compensating Your Presenter [00:23:48] Isaac advises compensating your presenter based on their performance, as they play a crucial role in generating leads and turning them into business.

Isaac's experience with webinars [00:24:18] Isaac talks about his experience with webinars, how he transitioned from traditional sales to selling through webinars, and how he increased his sales from 1 million to 50 million a year.

Nar Ware's enterprise product [00:24:18] Isaac talks about Nar Ware's enterprise product, which helps companies drive higher registrations and attendance, and gives them all the data points to maximize their webinar experience and sales.

Free ebook offer [00:24:18] Isaac offers a free 20-page ebook with best practices and 10 secrets of how to create a great webinar.

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