Scaling Ads Safely: Expert Tips from Orange Trail with Eroslav Georgiev & Rohaan Khan

Are you struggling with advertising on social media platforms? Do you find it hard to keep up with the ever-changing policies and nuances of different platforms? Well, in this episode, I interview Eroslav Georgiev and Rohaan Khan from Orange Trail, who share their expertise on how to scale ads safely without getting blocked.

Speaker 1 (00:00:00) - All right. Hello and welcome to another Expert Inside Interview. My name is John Golden from Sales Pop Online, sales magazine, and Pi...

The podcast episode features an interview with Eroslav Georgiev and Rohaan Khan from Orange Trail, a company that helps businesses scale their ads safely and effective

Pitfalls of starting ads without knowledge [00:01:34] Discussion on the common mistakes people make when starting ads without proper knowledge, including pu...

Pitfalls of starting ads without knowledge [00:01:34] Discussion on the common mistakes people make when starting ads without proper knowledge, including putting all assets in one basket.

Importance of understanding policy [00:03:49] Importance of understanding policy guidelines and how it can affect ad approval, with a mention of Orange Trail's compliance manager.

Opportunities for compliant ads [00:06:21] Discussion on the competitive advantage of understanding policy and being able to run compliant ads, especially in riskier niches.

Different approaches for different platforms [00:07:19] Discussion on the nuances of different social media platforms and the need for different approaches, with a mention of TikTok being more strict than Facebook.

Assessing the right platforms for clients [00:08:08] Discussion on how Orange Trail helps clients figure out the right platforms for their ads.

Identifying Winning Platforms [00:08:23] Discussion on how Orange Trail helps clients identify winning platforms for their advertising.

Decentralizing Business Manager [00:10:34] Discussion on the counterintuitive strategy of decentralizing business manager on social media platforms.

Compliance Check [00:11:27] The first step Orange Trail takes when a client comes to them with advertising issues is to conduct a compliance check.

Content Creation [00:13:07] Discussion on the importance of content creation in advertising and the impact of using AI-generated content.

Future of Advertising [00:16:01] Discussion on the future of advertising on social media platforms and potential challenges and changes.

Identifying high attention holding aspects of social media platforms [00:16:16] Discussion on how social media platforms identify new ways for advertisers to spend money and how attention is the biggest commodity.

Tailoring content to each platform [00:19:33] Advice on how to stand out on social media platforms by curating content according to the feel of each platform.

Importance of business and marketing fundamentals [00:20:30] Discussion on how solid business and marketing fundamentals are more important than just learning technical aspects of advertising on social media platforms.

Avoiding focus on low-level technical aspects [00:22:02] Advice to avoid getting stuck in the trap of focusing too much on low-level technical aspects and instead focus on becoming better entrepreneurs and marketers.

Orange Trail's premium level advertising accounts [00:23:37] Information on Orange Trail's contracts and agreements with major advertising platforms to provide whitelisted high-level ad accounts for stability with advertising.

Orange Trail Services [00:24:21] Description of Orange Trail services, including unlimited ad accounts backup and 24/5 support.

Importance of Finding Experts [00:24:49] John Golden emphasizes the importance of finding experts in specific fields, rather than trying to keep up with all the different skill sets.

Encouragement to Reach Out to Orange Trail [00:25:24] John Golden encourages listeners to reach out to Orange Trail if they are thinking of advertising on social media platforms or are not happy with their current advertising results.

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